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Methodist Healthcare

"We have been partnering with Superior DataWorks since 2005 and we have always trusted their team to meet our marketing research needs. Whether we require assistance with an online, phone or mailed survey, they are always prompt, professional, accurate and proactive. We really appreciate their flexibility with our ever-changing needs and helping us meet our strategic goals and objectives."
~ Cori Grant, MS, MBA

Homewood Suites by Hilton
"We have seen dramatic increases in both customer and employee satisfaction since utilizing Superior DataWorks."
~ Frank Saitta
Choice Hotels International
"I've always had great success when I've worked with Superior DataWorks. Each project is always done thoughtfully, efficiently and professionally. On my last mystery shopper project, they really added value to the research by including insights that another vendor might not have noticed."
~ David Ginsburg
International Paper
"Superior DataWorks was fast, efficient, economical, and creative in their work for International Paper. In helping us improve customer service, they gave outstanding customer service and support. I highly recommend Superior DataWorks."
~ Rick Carpenter
Hilton Hotels
"We have used Superior DataWorks for over five years conducting surveys, shopping calls, and data collection. The team has been creative in developing unique solutions to our data needs as well as rapidly completing the projects on-time, and on budget."
~ Bill Petschonek
Choice Hotels International
"Thank you for all of your efforts to successfully complete the second annual U.S. Franchisee Survey. In completing comprehensive interviews with over 1,000 of our hotel owners and general managers, you have provided our Board of Directors and senior management invaluable insights for strategic planning. Thank you for the many hours and much thinking devoted to ensuring the accuracy of the results."
~ Catherine Shaw

Data Collection

Superior DataWorks chooses marketing research methods based not only on the information required by our clients but the decisions they are making once they receive the results. Depending on the scope and requirements of the study,

Superior DataWorks will utilize at least one of the following quantitative market research data collection methods:

Mobile or Online Mail Surveys
Surveys benefiting most from a Web or Mobile survey are those requiring a sample of a specific Internet user population, with the ability to keep costs low and analyze data rapidly.

Although mobile and online research does not work for all target audiences, this method is typically the fastest and most cost effective approach.

Superior DataWorks offers full-service mobile and online data collection data collection services.  

Our team’s experience and capabilities include, but are not limited to:
  • Survey programming
  • Hosting
  • Managing email and survey campaigns with detail
  • Real-time statistics
  • Personalized, interactive and branded reports
Although there are exceptions, the rule of thumb is that mail surveys are cheaper, but also the slowest methodology in obtaining feedback from potential respondents. Mail surveys are preferred for studies where people are concerned about ‘invasion of privacy’, respondents need to see a visual to answer questions, or the population to be surveyed is difficult to reach or too expensive to reach by phone or other methodologies.

Superior DataWorks has extensive experience managing mail survey projects including employee surveys, customer satisfaction surveys, and market research surveys. Our services include, but are not limited to:
  • Questionnaire writing
  • Printing and mailing of surveys – including ensuring mailing lists are accurate and complete
  • Use of tracking ids
  • Complex variable inserts
  • Use of our business reply mail account
  • Data entry
  • Fulfillment
  • Verbatim comment coding
  • Data analysis and reporting


Phone Surveys On-Site Assignments/Door to Door Interviewing

Survey efforts benefiting the most from a telephone survey are those requiring a sample of the general population, with the ability to ask for clarification and expansion on respondent answers.

While there is no way to guarantee response rates for any methodology, response rates for telephone surveys tend to be higher.

Additionally, phone surveying is typically more expensive than online, mobile, or mail data collection methodologies.

For over two decades, Superior DataWorks has successfully assisted clients with telephone survey services to reach those customers who do not typically respond to email or visit Internet websites.

Let our highly-skilled and personable interviewers work for you to get high quality answers to your research questions.

Superior DataWorks has the resources to conduct on-site assignments and door-to-door interviewing to allow for a greater level of personal interaction.

The Advantages of Face-to-Face Interviews include, but are not limited to:

  • A very reliable method of data-collection.
  • Researcher has full range and depth of information.
  • Interview may be scheduled to suit respondent‘s daily agenda.
  • Respondent has the option to ask for clarifications.