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Successes

Methodist Healthcare

"We have been partnering with Superior DataWorks since 2005 and we have always trusted their team to meet our marketing research needs. Whether we require assistance with an online, phone or mailed survey, they are always prompt, professional, accurate and proactive. We really appreciate their flexibility with our ever-changing needs and helping us meet our strategic goals and objectives."
~ Cori Grant, MS, MBA

Homewood Suites by Hilton
"We have seen dramatic increases in both customer and employee satisfaction since utilizing Superior DataWorks."
~ Frank Saitta
Choice Hotels International
"I've always had great success when I've worked with Superior DataWorks. Each project is always done thoughtfully, efficiently and professionally. On my last mystery shopper project, they really added value to the research by including insights that another vendor might not have noticed."
~ David Ginsburg
International Paper
"Superior DataWorks was fast, efficient, economical, and creative in their work for International Paper. In helping us improve customer service, they gave outstanding customer service and support. I highly recommend Superior DataWorks."
~ Rick Carpenter
Hilton Hotels
"We have used Superior DataWorks for over five years conducting surveys, shopping calls, and data collection. The team has been creative in developing unique solutions to our data needs as well as rapidly completing the projects on-time, and on budget."
~ Bill Petschonek
Choice Hotels International
"Thank you for all of your efforts to successfully complete the second annual U.S. Franchisee Survey. In completing comprehensive interviews with over 1,000 of our hotel owners and general managers, you have provided our Board of Directors and senior management invaluable insights for strategic planning. Thank you for the many hours and much thinking devoted to ensuring the accuracy of the results."
~ Catherine Shaw

E

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Element - Term used in sampling to refer to the objects on which measurements are to be taken, such as individuals, households, business firms, or other institutions.

Equivalence - Measure of reliability that is applied to both single instruments and measurement situations. When applied to instruments, the equivalence measure of reliability is the internal consistency or internal homogeneity of the set of items forming the scale; when applied to measurement situations, the equivalence measure of reliability focuses on whether different observers or different instruments used to measure the same individuals or objects at the same point in time yield consistent results.

Experience Survey - Interviews with people knowledgeable about the general subject being investigated.

Exploratory Research - Research design in which the major emphasis is on gaining ideas and insights; it is particularly helpful in breaking broad, vague problem statements into smaller, more precise sub problem statements.

External Validity - One criterion by which an experiment is evaluated; the extent to which the observed experimental effect can be generalized to other populations and settings.