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Methodist Healthcare

"We have been partnering with Superior DataWorks since 2005 and we have always trusted their team to meet our marketing research needs. Whether we require assistance with an online, phone or mailed survey, they are always prompt, professional, accurate and proactive. We really appreciate their flexibility with our ever-changing needs and helping us meet our strategic goals and objectives."
~ Cori Grant, MS, MBA

Homewood Suites by Hilton
"We have seen dramatic increases in both customer and employee satisfaction since utilizing Superior DataWorks."
~ Frank Saitta
Choice Hotels International
"I've always had great success when I've worked with Superior DataWorks. Each project is always done thoughtfully, efficiently and professionally. On my last mystery shopper project, they really added value to the research by including insights that another vendor might not have noticed."
~ David Ginsburg
International Paper
"Superior DataWorks was fast, efficient, economical, and creative in their work for International Paper. In helping us improve customer service, they gave outstanding customer service and support. I highly recommend Superior DataWorks."
~ Rick Carpenter
Hilton Hotels
"We have used Superior DataWorks for over five years conducting surveys, shopping calls, and data collection. The team has been creative in developing unique solutions to our data needs as well as rapidly completing the projects on-time, and on budget."
~ Bill Petschonek
Choice Hotels International
"Thank you for all of your efforts to successfully complete the second annual U.S. Franchisee Survey. In completing comprehensive interviews with over 1,000 of our hotel owners and general managers, you have provided our Board of Directors and senior management invaluable insights for strategic planning. Thank you for the many hours and much thinking devoted to ensuring the accuracy of the results."
~ Catherine Shaw


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Random Error - Error in measurement due to the transient aspects of the person or measurement situation.
Randomized Block Design - Experiment design in which units are arranged into homogeneous groups in order to eliminate differences between groups and increase experimental accuracy.

Randomized Response Model - Interviewing technique in which potentially embarrassing and relatively innocuous questions are paired, and the question the respondent answers is randomly determined.

Range - The distance between the largest score and the smallest score in a distribution.

Rating Scales - Questions that ask respondents to assign specific values to a characteristic in order to establish a common basis for comparison. There are four types of rating scales, each allowing a certain level of analysis on the data collected: nominal, ordinal, interval, and ratio.

Ratio Scales - At the highest level of measurement, they have the attributes of magnitude, equal intervals, and absolute zero. Measurements can range from nonexistent to existent, but never negative. Examples are height, age, weight, and income.

Refusals - Nonsampling error that arises because some designated respondents refuse to participate in the study.

Relative Frequency - A proportion of the frequency of an interval in relation to the total number of frequencies of the distribution.

Reliability - Similarity of results provided by independent but comparable measures of the same object, trait, or construct.

Research Design - Framework or plan for a study that guides the collection and analysis of the data.

Research Process - Sequence of steps in the design and implementation of a research study, including problem formulation, determination of sources of information and research design, determination of data collection method and design of data collection forms, design of the sample and collection of the data, analysis and interpretation of the data, and the research report.

Response Rate - Measure used to evaluate and compare interviewers in terms of their ability to induce contacted respondents to participate in the study.