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Methodist Healthcare

"We have been partnering with Superior DataWorks since 2005 and we have always trusted their team to meet our marketing research needs. Whether we require assistance with an online, phone or mailed survey, they are always prompt, professional, accurate and proactive. We really appreciate their flexibility with our ever-changing needs and helping us meet our strategic goals and objectives."
~ Cori Grant, MS, MBA

Homewood Suites by Hilton
"We have seen dramatic increases in both customer and employee satisfaction since utilizing Superior DataWorks."
~ Frank Saitta
Choice Hotels International
"I've always had great success when I've worked with Superior DataWorks. Each project is always done thoughtfully, efficiently and professionally. On my last mystery shopper project, they really added value to the research by including insights that another vendor might not have noticed."
~ David Ginsburg
International Paper
"Superior DataWorks was fast, efficient, economical, and creative in their work for International Paper. In helping us improve customer service, they gave outstanding customer service and support. I highly recommend Superior DataWorks."
~ Rick Carpenter
Hilton Hotels
"We have used Superior DataWorks for over five years conducting surveys, shopping calls, and data collection. The team has been creative in developing unique solutions to our data needs as well as rapidly completing the projects on-time, and on budget."
~ Bill Petschonek
Choice Hotels International
"Thank you for all of your efforts to successfully complete the second annual U.S. Franchisee Survey. In completing comprehensive interviews with over 1,000 of our hotel owners and general managers, you have provided our Board of Directors and senior management invaluable insights for strategic planning. Thank you for the many hours and much thinking devoted to ensuring the accuracy of the results."
~ Catherine Shaw


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Observation - Method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors are recorded.

Observation Error - Nonsampling error that arises because inaccurate information is secured from the sample elements or because errors are introduced in processing the data or in reporting the findings.

Office Error - Nonsampling error that arises in the processing of the data because of errors in editing, coding, entering, tabulating, or some other part of the analysis.

Open-Ended Questions - Questions characterized by the condition that respondents are free to reply in their own words rather than being limited to choosing from among a set of alternatives.

Operational Definition - Definition of a construct that describes the operations to be carried out in order for the construct to be measured empirically.

Ordinal Scales - Measure magnitude and are quantitative in nature. They allow one to rank order the elements being measured according to whether they possess more, less, or the same amount of the variable being measured. Respondents are frequently given a list of several factors and asked to rank them in order of importance.

Outlier - Observation so different in magnitude from the rest of the observations that the analyst chooses to treat it as a special case.

Overcoverage Error - Nonsampling error that arises because of the duplication of elements in the list of sampling units.