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Methodist Healthcare

"We have been partnering with Superior DataWorks since 2005 and we have always trusted their team to meet our marketing research needs. Whether we require assistance with an online, phone or mailed survey, they are always prompt, professional, accurate and proactive. We really appreciate their flexibility with our ever-changing needs and helping us meet our strategic goals and objectives."
~ Cori Grant, MS, MBA

Homewood Suites by Hilton
"We have seen dramatic increases in both customer and employee satisfaction since utilizing Superior DataWorks."
~ Frank Saitta
Choice Hotels International
"I've always had great success when I've worked with Superior DataWorks. Each project is always done thoughtfully, efficiently and professionally. On my last mystery shopper project, they really added value to the research by including insights that another vendor might not have noticed."
~ David Ginsburg
International Paper
"Superior DataWorks was fast, efficient, economical, and creative in their work for International Paper. In helping us improve customer service, they gave outstanding customer service and support. I highly recommend Superior DataWorks."
~ Rick Carpenter
Hilton Hotels
"We have used Superior DataWorks for over five years conducting surveys, shopping calls, and data collection. The team has been creative in developing unique solutions to our data needs as well as rapidly completing the projects on-time, and on budget."
~ Bill Petschonek
Choice Hotels International
"Thank you for all of your efforts to successfully complete the second annual U.S. Franchisee Survey. In completing comprehensive interviews with over 1,000 of our hotel owners and general managers, you have provided our Board of Directors and senior management invaluable insights for strategic planning. Thank you for the many hours and much thinking devoted to ensuring the accuracy of the results."
~ Catherine Shaw


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F-Test - Method used to test whether two samples come from populations with equal standard deviations, or to decide whether a new process, treatment, or test reduces the variability of the current process.

Factorial Experiment - Method for selecting the treatments to be included in an experiment. A complete factorial experiment is one in which observations are made for every combination of the factor levels.

Fill-in-the-blank Questions - A type of open-ended question that requests a single word or limited response set.

Focus Group - Personal interview conducted among a small number of individuals simultaneously; the interview relies more on group discussion than on directed questions to generate data.

Frame Error - Error that occurs when a sample drawn from a population differs from the target population.

Frequency - The number of times that a value appears in a distribution.

Frequency Distribution - Presents the variable values and their frequency of occurrence.
Friedman F-Test - Nonparametric test comparable to two-way ANOVA that is used to compare k populations when a randomized block design is conducted.

Graphic Rating Scale - Scale in which individuals indicate their ratings of an attribute by placing a check at the appropriate point on a line that runs from one extreme of the attribute to the other.